CUTLER
$150K IN 3 MONTHS
Went from athlete to running his own ecom brand.
The exact playbook I used to build Ball Boyz to $20M+, broken down step by step. No business experience needed.
Real athletes. Real brands. Watch their stories.
CUTLER
Went from athlete to running his own ecom brand.
DAVIS
Built a brand that landed him on Shark Tank.
SOPHIE
No product, no store, no audience. Started from scratch.
TREY
Never built anything before. Now runs his own store.
SEAN
Traded the field for a seven figure brand.
Screenshots from students inside The Second Half.